Amazon.com announced on Thursday a new artificial intelligence application that it says will help its independent sellers with sales metrics, inventory maintenance and product advertising, among other things.

The e-commerce giant has launched Project Amelia, a chatbot giving sellers insight into their businesses, along with other gen AI tools.

You can't escape advertising on the internet…even AI chatbots are starting to send ads your way. In an update provided to its advertisers, ecommerce giant Amazon has shared that it will start serving ads via its AI-powered shopping assistant chatbot called Rufus.

Amazon (NASDAQ:AMZN) unveiled several generative artificial intelligence tools on Thursday in an effort to aid small businesses and third-party sellers with their accounts. The first tool, known as Amelia,